Privacy Policy

This Privacy Policy explains how SavvySouq (“SavvySouq”, “we”, “us”, or “our”) collects, uses, stores, shares, and protects your personal data when you visit savvysouq.com, place an order, or contact us. We are based in Beverly Hills, Sheikh Zayed City, Giza, Arab Republic of Egypt, and we act as the data controller for the personal data described below.

We are committed to handling your personal data lawfully, fairly, and transparently in accordance with the Egyptian Personal Data Protection Law No. 151 of 2020 and its executive regulations, the Consumer Protection Law No. 181 of 2018, and applicable e-commerce regulations in Egypt.

1. The data we collect

Information you give us — when you place an order, create an account, or contact us:

• Full name
• Mobile / phone number
• Email address (optional)
• Delivery address (governorate, area, street, building, landmark) and any map location you choose to share
• Order details (products, quantities, prices)
• Payment information you submit for manual methods — e.g. a payment receipt or screenshot for InstaPay or mobile-wallet transfers. We do not collect or store full card numbers.
• Any messages you send us (including via WhatsApp) and your communication preferences

Information we collect automatically when you use the site:

• Device and technical data (IP address, browser type, operating system, device identifiers)
• Usage data (pages viewed, products viewed, items added to cart, referring pages, time on site)
• Cookies and similar technologies (see Section 6)
• Marketing and analytics identifiers, including the Meta (Facebook) Pixel and Conversions API, used to measure and improve our advertising

2. How we use your data

• To process, confirm, fulfil, and deliver your orders
• To verify manual payments (InstaPay / mobile wallet) from the receipt you upload
• To arrange delivery through our couriers and keep you updated (including WhatsApp updates)
• To handle returns, exchanges, refunds, and warranty claims
• To provide customer support and respond to your enquiries
• To send you marketing communications and offers where you have consented, and to measure the performance of our advertising
• To operate, secure, analyse, and improve the website and our services
• To detect and prevent fraud and abuse
• To comply with our legal and regulatory obligations

3. Legal basis for processing

Under Law No. 151 of 2020, we process your personal data on one or more of the following bases:

• Performance of a contract — to take and fulfil your order and deliver your products.
• Your consent — for marketing communications, certain cookies, and advertising/analytics tracking. You may withdraw consent at any time.
• Compliance with a legal obligation — e.g. tax, accounting, and consumer-protection requirements.
• Our legitimate interests — to secure the site, prevent fraud, and improve our services, in a way that does not override your rights.

4. Sharing your data

We do not sell your personal data. We share it only as needed, and only with parties bound to protect it:

• Delivery couriers (e.g. our shipping partners) — to deliver your order and provide tracking.
• Payment service providers — for InstaPay, mobile-wallet, and other supported payment methods.
• Technology and service providers — hosting, IT, analytics, customer messaging (e.g. WhatsApp), and advertising platforms such as Meta.
• Professional advisers and authorities — where required by Egyptian law, a court order, or a competent authority, or to protect our rights.

5. International data transfers

Some of our service providers (for example, hosting, messaging, or advertising platforms) may process data outside Egypt. Where this happens, we take steps to ensure an adequate level of protection and to comply with the cross-border transfer conditions set out in Law No. 151 of 2020.

6. Cookies and tracking technologies

We use cookies and similar technologies to:

• Essential — make the site work (cart, checkout, security, language).
• Analytics — understand how the site is used so we can improve it.
• Advertising — measure and personalise advertising, including the Meta Pixel / Conversions API.

You can control or delete cookies through your browser settings. Disabling some cookies may affect how the site works.

7. Data retention

We keep your personal data only for as long as necessary for the purposes set out above — including completing your order, handling returns and warranty, and meeting our legal, tax, and accounting obligations — after which it is deleted or anonymised.

8. Data security

We apply appropriate technical and organisational measures to protect your personal data against loss, misuse, and unauthorised access, alteration, or disclosure. The site uses encrypted (SSL/TLS) connections. No method of transmission or storage is completely secure, but we work to protect your data and to notify the competent authority and affected individuals of any breach as required by law.

9. Your rights

Subject to the conditions in Law No. 151 of 2020, you have the right to:

• Be informed about how your data is processed
• Access your personal data and obtain a copy
• Correct or update inaccurate or incomplete data
• Request erasure of your data
• Restrict or object to certain processing
• Withdraw consent at any time (without affecting prior lawful processing)
• Lodge a complaint with the Personal Data Protection Center (under the Ministry of Communications and Information Technology)

To exercise any of these rights, contact us using the details in Section 12.

10. Children’s privacy

Our website and products are intended for adults. We do not knowingly collect personal data from children. If you believe a child has provided us with data, please contact us and we will delete it.

11. Third-party links

Our site may link to third-party websites or services. We are not responsible for their privacy practices, and we encourage you to review their policies.

12. Contact us

For any privacy question, or to exercise your rights, contact us:

• WhatsApp / phone: via the contact options on our website
• Email: contact@savvysouq.com
• Address: Beverly Hills, Sheikh Zayed City, Giza, Arab Republic of Egypt

13. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date above shows when it was last revised. Material changes will be posted on this page.